Helvetica rules

Traffic design gallery- Dubai’s hippest hot spot for the creative community will be screening the typeface phenomenon documentary Helvetica from December 9-16 co-inciding with Dubai International Film Festival (George Clooney and Sharon Stone will be shimmying down the red carpet) . Entry is free for the documentary but seats are reserved and on a first-come-first-served basis.

Helvetica was a sell-out world premiere at the South by Southwest Film Festival and has since created a global frenzy. It talks about the modernist icon evoking poetic images of its worldwide use through interviews with designers who either love it or loath it. It’s also been shown at the hallowed grounds of MoMA NY.

Originally named Neue Haas Grotesk, the name was changed to make the font more internationally marketable, so Helvetica was born deriving from the latin name Helvetia meaning Swiss.


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