Helvetica rules

Traffic design gallery- Dubai’s hippest hot spot for the creative community will be screening the typeface phenomenon documentary Helvetica from December 9-16 co-inciding with Dubai International Film Festival (George Clooney and Sharon Stone will be shimmying down the red carpet) . Entry is free for the documentary but seats are reserved and on a first-come-first-served basis.

Helvetica was a sell-out world premiere at the South by Southwest Film Festival and has since created a global frenzy. It talks about the modernist icon evoking poetic images of its worldwide use through interviews with designers who either love it or loath it. It’s also been shown at the hallowed grounds of MoMA NY.

Originally named Neue Haas Grotesk, the name was changed to make the font more internationally marketable, so Helvetica was born deriving from the latin name Helvetia meaning Swiss.

Advertisements

Leave a comment

Filed under Design, Events

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s