Someone sent me this joke on Ikea’s interview process. It mocks the Swedish brand while stating its true philosophy. For me, Ikea is like an acquired taste. First I use to buy it because it was so affordable but now I look at it from a different perspective. It has made good design affordable. I often find myself running across to Ikea at the Festival City, sometimes not to buy but just for inspirational ideas. It is the prefect example of ‘Democratic Design’.