Ikea does it differently


Someone sent me this joke on Ikea’s interview process. It mocks the Swedish brand while stating its true philosophy. For me, Ikea is like an acquired taste. First I use to buy it because it was so affordable but now I look at it from a different perspective. It has made good design affordable.  I often find myself running across to Ikea at the Festival City, sometimes not to buy but just for inspirational ideas. It is the prefect example of ‘Democratic Design’.


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